MarketingPilot provides a comprehensive system for Internet marketers to manage all their online marketing activities including web sites, banner ad campaigns, search engine marketing, keyword marketing.
MarketingPilot provides:
- Powerful internet marketing campaign management.
- Workflow management tools to manage the creation and maintenance of web sites, email messages, banner advertisements and landing pages.
- Media buying and budgeting tools to track the financial aspects of internet marketing campaigns.
- Integrated results tracking and analysis tools.
Campaign Management
- Provides a central dashboard for all internet marketing campaigns.
- Plan and manage campaigns and programs for clients, products, locations, channels, brands, etc.
- Create templates to ensure a consistent approach using best-practices.
- Roll-up campaigns into programs.
- Provides a consistent and flexible approach.
- Track all client information.
- Set budgets; track planned and actual costs.
- Track vendors, web sites, lists, keywords and ads used.
- Provides integrated document management that enables users to attach all related documentation including emails, faxes, mockups, PDFs, etc.
- Track time spend by staff.
- Track results.
Lead Management
MarketingPilot powerful set of easy to use tools for B-B and B-C direct marketers to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts. |
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Banner Advertising
- Track all banner advertising in a central database.
- Create banner advertising campaigns and plans.
- Track which ads was used.
- Track result such as impressions, click-through's, cost per click and actions.
- Track web sites where banner ads run.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create jobs to manage banner ad creation.
- Archive creative for reuse and analysis.
- Track time spend by staff.
Search Engine Marketing
- Track all search engine marketing activities in a central database.
- Create plans and campaigns.
- Track results such as impressions, click-through's etc.
- Track web sites where ads run.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the process.
- Track time spend by staff
Email Marketing
- Track all email marketing activities in a central database.
- Create email marketing campaigns.
- Track results such as opens, registrations, click-through's etc..
- Track lists used.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the email creation process and campaign execution.
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Web Site Creation and Management
- Track all activities related to web site creation and maintenance in a central database.
- Track results such as opens, registrations, click-through's etc.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the creation and maintenance process.
Internet Landing Page Creation and Management
- Track all landing pages in a central database.
- Track results such as visits, page-views, registrations, click-through's etc.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the landing page creation and maintenance process.
Financial Management
- Complete integration of financial management with the internet marketing process.
- Enables users to easily share financial information.
- Track costs.
- track invoices.
- Track payments.
- Create budgets and track budget versus actual spending.
- Create estimates.
- Create purchase orders.
- Reconcile orders.
- Route transactions for approval.
- Allocate costs across products, clients, divisions, locations, channels, etc.
- Track production charges.
- Track make-goods and credits.
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