MarketingPilot is a fast, powerful and complete system that includes media buying, production, and result tracking. MarketingPilot was designed specifically with direct response marketers in mind.

Being successful in direct response is all about what you know. To be successful you have to be careful, thoughtful and make constant changes. It's absolutely critical to test, test and test again. MarketingPilot provides quick and easy access to information, and lets you track each campaign down to its tiniest details. With MarketingPilot your team will always have all the answers:

• Which spots are profitable
• Which creative is best
• Which stations work
• Which 800#s get the most calls
• Which URL works best
• Which day parts work
• Cost per order
• Cost per inquiry
• Cost per lead
• ROI
• Which call centers are most effective
• Which reps close sales

Direct response marketing is a complex process involving media buyers, scriptwriters, copywriters, designers, producers, call centers, accounting, budgets.. plus innumerable sign-offs by clients and management. MarketingPilot is designed to keep everyone in sync and up-to-date. MarketingPilot manages media buying, media planning, production, dubbing, and other projects and tasks. With MarketingPilot everyone knows what they have to do, everyone has access to the information they need and everyone knows if something changes.

The End of Spreadsheet Madness
If you don't user MarketingPilot you are a slave to your spreadsheets. The rub is you end up with many of them: how can you be sure yours is accurate and up-to-date? What happens when two people need to update one spreadsheet at the same time? MarketingPilot replaces your many spreadsheets with a single integrated system that is faster, more accurate, more reliable and designed for multiple concurrent users.

Integrated Media Buying and Planning
MarketingPilot provides powerful integrated Media Buying and Media Planning features to enable you to buy efficiently:

• Short-form
• Long-form
• Spot and network buys
• Cable and broadcast
• Direct mail
• E-mail
• Inserts and circulars
• Display advertisements

Performance, Results and Response Tracking
Whether you care about CPO, CPC, CPL, Orders, Returns, and Up sells - you name it - MarketingPilot can track it. MarketingPilot is designed to interface with call centers and to track the performance of every ad. Its easy to set up automated data feeds from your call centers. Visit the Marketing Performance Measurement page for more information.

Production Management
MarketingPilot helps you produce, traffic and manage printed materials and radio and TV ads.

Lead Management
MarketingPilot's powerful set of easy to use tools makes it easy for B-B and B-C direct marketers to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts.