Benefits
Use MarketingPilot lead management software to help sales reps identify which Leads to go after and to prioritize which opportunities need action, their win rates improve. Use MarketingPilot lead management software to help marketing identify which campaigns generate the most high quality actionable leads at the lowest cost per lead:

• Close more business.
• Define the criteria that identify qualified leads and hot leads are automatically funneled to sales while earlier stage leads are sent to your nurturing programs.Get leads to Reps while they're hot.
• Make sure that the valuable leads you are generating are getting contacted by sales and business partners.
• Save time.
• Track/decrease Lead Management costs.
• Track which Campaigns work and which don’t.
• Track leads from all sources - advertising, direct mail, email, social, trade shows, conferences, call centers, etc.
• Save time and money by capturing leads without rekeying information.
• Get qualitative and quantitative feedback directly from Reps.
• Keep CRM costs down.
• Keep your CRM system clean.

Difference Makers
MarketingPilot's complete integration of Lead Management with Marketing Automation, Campaign Management and CRM is what makes MarketingPilot better than stand-alone lead management tools. MarketingPilot enables marketers to track and manage lead gen campaigns and provides Sales with a complete suite of Lead Management tools. Only by integrating Sales and Marketing can your organization optimize and improve the efficiency and velocity of lead management activities.

Features
MarketingPilot lead management software provides all the features Sales and Marketing need to manage and execute lead Generation campaigns:

• Lead Database: MarketingPilot store all leads in a central database that can be used for CRM and nurturing.
• No-code Landing Pages: Quickly create landing pages that automatically add leads into the CRM/Marketing database; import leads from other sources.
• Lead Dashboards: Each user has a personal Dashboard displaying their leads.  
• Lead Distribution: Automatically assign leads to Reps and automatically notifies Reps when new leads are assigned.
• Lead Scoring: Automatically score and rank leads.
• Campaign Management: MarketingPilot enables users to setup and track Lead Gen campaigns. Automatically track the source of every lead; automatically calculate Cost Per Lead and ROI.
• Marketing Automation: MarketingPilot’s Akela Campaign Management Option provides an integrated suite of tools that enable users to manage, optimize and automate interactions with prospects and customers. and to engage in multi-channel dialogs that builds upon past and current behavior and interactions.
• Track Sales Feedback: Enable Reps to provide feedback about lead Quality and results.
• Manage Lists: Assign prospects to Lists for nurturing and follow up.
• Nurture Leads: Include leads in campaigns that nurture them; not all leads convert immediately into Clients.
• CRM Integration: Use MarketingPilot’s integrated CRM or your own.
• Real-time Lead Analytics: MarketingPilot provides powerful tools to analyze campaign performance in real time as campaigns occur.
• Multiple Leads per Prospect; Multiple Scores.
• Powerful integrated Email Marketing.
• Salesforce.com integration.

Track lead progression at every stage of the buying cycle. Know exactly when each lead has been qualified by marketing, accepted by sales and turned into revenue.